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In November 2011, we were on a business trip and our airline lost our luggage. We had an important meeting the next day and went to a nearby drugstore for replacement razors and toiletries. We were shocked that razor cartridges cost $34.99 for 8 cartridges. We decided that we had to do something about it!

We spent a year researching razors and finding out the “Burn Points” for consumers. High prices, locked up razor shelves, cheap imports, and dissatisfaction overall with shaving. We figured that if there ever was an industry in need of disruption, it was the razor industry!

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